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Human to human vs of B2B/B2C→
Only people: from the waiter to the CEO, from the desire to buy a new phone to the passion of world domination. We are different and we are the same.→
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Brand story instead of positioning→
Positioning is based on the assumption, this is "who should you be". Good story is about the truth and "who you are". The assumption may be wrong, but the truth is never. This is the reason why we believe that only real stories win. →
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Start with a simple, finish multi-level→
Simple things benefit from the fact that people find it difficult to focus on the complex. But do not underestimate people. We start with a simple, but always endow our work with deeper levels of perception. This makes them complete.→
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Branding is not technology→
Human is not a rational agent and knowledge of this fact destroys the importance of smart marketing graphs and charts. A miserable attempt to control the uncontrollable makes us blind. Therefore, the only light that we follow is the scientific facts about the human brain, behavior, as well as our own empathy.→
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Work "with" client, not "for" client→
Beautiful things happen if minds and hearts are united by a common goal. And this is not money.→
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More work, less meetings→
Let's be honest. We are all a little afraid of the changing world, and we behave in the old way, because it gives us peace of mind. We love to shake hands and look into eyes, but even more we love to work efficiently.→
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